What arts copywriters can learn from…hot cross buns.
As I was stuffing a hot cross bun into my mouth this morning I looked at the packaging. That packaging had persuaded me in a matter of seconds while in the queue at Marks and Spencer that I HAD to spend money on this product, and as I looked at the packet while waiting for the bun to toast, I realised how great the copy writing is.
In Defence of Grayson Perry and Tree Surgery
Well, Grayson Perry seems to have landed himself in a little bit of hot water. The Telegraph has reported that, in a forthcoming edition of The Art Society Magazine, he’s posited that the Covid crisis is an opportunity to get rid of ‘dead wood’ in the cultural sector.
“I think every part of life has probably got a bit of fat that needs trimming, a bit of dead wood. It’s awful that the culture sector has been decimated, but I think some things needed to go. Too often, the audience for culture is just the people making it – theatres with whole audiences of actors, or exhibitions only put on to impress other curators.”
Cue outrage.